Integrated Marketing Campaign

For Harp's, I crafted a marketing approach that seamlessly blended timeless luxury with modern appeal. Showcasing their premium lingerie brands—such as Aubade, Simone Pérèle, Hanky Panky, Mey, and more—I drew inspiration from vintage campaigns that embody sophistication and elegance. Through meticulously curated social media posts, engaging videos, and a thoughtfully designed web presence, I highlighted Harps’ commitment to offering high-quality, iconic pieces. Each campaign evoked a sense of nostalgia while resonating with today’s audience, positioning Harps as a destination for luxurious and timeless lingerie.