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GBA 490 Case Studies
Date
April 2023
The University of Alabama
Culverhouse College of Business
Case Studies
Business Student
Vail Resorts 4 Hour Case Study
Lululemon Athletica Case Study
GBA 490
For the Vail Resorts case study, I conducted an extensive analysis of the company's significant growth and the strategic challenges it faces. Over a focused four-hour period, I examined key issues including market dynamics, promotional challenges, and regulatory impacts. Utilizing frameworks such as PESTEL, Five Forces, and SWOT, I assessed both the external and internal environments of Vail Resorts. My financial analysis highlighted the company’s improvements in profitability, liquidity, and leverage. Additionally, I identified strategic opportunities for global expansion and service diversification, providing actionable insights to address the company’s ongoing challenges.
In my case study on Lululemon Athletica, I analyzed the company’s competitive stance within the athletic apparel industry, focusing on its innovative strategies, financial performance, and ability to adapt to market changes. I explored Lululemon's strengths in customer engagement, product innovation, and market positioning, particularly in comparison to competitors like Nike, Adidas, and Under Armour. Key issues identified included challenges in returning to in-store sales, integration problems with the Mirror unit, and the limitations of their sizing options. My recommendations emphasized the importance of inclusive sizing to broaden market potential. This case study also included a thorough external and internal analysis using PESTEL, Five Forces, competitor analysis, SWOT, and financial performance assessments.
In my GBA 490 capstone course at the University of Alabama, I completed a series of comprehensive case studies, with the most significant ones focusing on Vail Resorts and Lululemon Athletica. These studies required in-depth analyses of each company's strategic positioning and operational challenges within their respective industries.
Together, these case studies demonstrated my ability to conduct detailed strategic analyses, assess financial health, and develop actionable recommendations under tight deadlines. They highlighted my skills in problem-solving, critical thinking, and time management, confirming my readiness to address complex business challenges in a professional setting.